SERENDIPITY
IS NOT
A STRATEGY.

Successful strategy is not happenstance. It is not, "we've always done it that way."
Successful strategy is deliberate; it's focused. Successful strategy is informed by
experience, but it's not confined by the thoughts and practices of the past.

Alcott Whitney is a results-focused marketing agency that moves the meter for its clients through a combination of superior strategy and analytics, relentless innovation, and a strong commitment to partnership.

The agency principals all served in senior positions at the former Alcott Routon, the database and direct marketing agency that Alcott co-founded and ran until it was acquired by Clarke American Checks, Inc. Under Alcott’s leadership the former agency served more than one-fourth of the nation’s largest banks as well as national brands like KinderCare and the National Federation for Independent Business.
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